Education & Non-Profit

The client, an established Beauty School, sought to enhance its student acquisition efforts amidst growing competition and evolving market dynamics. With the goal of increasing lead conversion rates while optimizing marketing spend, they partnered with Koinonia Labs to deploy a comprehensive full funnel student acquisition strategy to address several challenges within their existing student pipeline: 

1. Low Conversion Rates: Despite generating significant traffic to their website, the client struggled with low conversion rates, resulting in suboptimal lead volume and quality.
2. Inefficient Lead Generation: The existing lead generation efforts were not yielding the desired results, leading to a high cost per lead and diminishing ROI due to an overwhelming dependence on bottom-funnel tactics.
3. Limited Visibility: The client lacked a cohesive marketing strategy that spanned the entire student journey, from awareness to enrollment, resulting in missed opportunities to engage and convert prospective students effectively.

Koinonia Labs developed and implemented a tailored full-funnel student acquisition strategy. Key components of the solution included:

1. Comprehensive Audience Analysis: Leveraging first-party data and market research, we conducted a thorough analysis of the target audience to identify key demographics, behaviors, and preferences among Gen Z students.
2. Strategic Content Development: We created compelling and informative content tailored to each stage of the student journey, from awareness-building blog posts and social media campaigns to high visibility programs for existing students that could be amplified across channels to drive prospect engagement. 
3. Integrated Marketing Campaigns: Through targeted digital advertising campaigns across various channels, including social media, paid search, and programmatic display and video, we maximized the client's reach and engagement with prospective students.
4. Conversion Rate Optimization (CRO): By implementing CRO techniques such as A/B testing, landing page optimization, and personalized messaging, we optimized the client's website for improved conversion rates and enhanced user experience. 

The collaborative efforts between Koinonia Labs  and the beauty school yielded remarkable results:

1. 70% Year-on-Year Increase in Site Conversion Rate: By optimizing the website for user experience and implementing targeted CRO strategies, the client achieved a significant improvement in site conversion rates, leading to quality leads and higher enrollment.
2. 28% Increase in New Student Leads: Through strategic content development and multi-channel marketing campaigns, the client experienced a notable increase in new student leads, expanding their pool of prospective students.
3. 40% Decrease in Cost per Lead: By refining targeting strategies, improving ad relevancy, and optimizing campaign performance, the client achieved a substantial decrease in cost per lead, maximizing marketing efficiency and ROI.