Koinonia Labs
Koinonia Labs
  • Work
  • Industries
    • Fashion & Beauty
    • Education & Non-profit
  • Our Firm
  • Insights
  • More
    • Work
    • Industries
      • Fashion & Beauty
      • Education & Non-profit
    • Our Firm
    • Insights
  • Sign In
  • Create Account

  • Bookings
  • My Account
  • Signed in as:

  • filler@godaddy.com


  • Bookings
  • My Account
  • Sign out

Signed in as:

filler@godaddy.com

  • Work
  • Industries
    • Fashion & Beauty
    • Education & Non-profit
  • Our Firm
  • Insights

Account


  • Bookings
  • My Account
  • Sign out


  • Sign In
  • Bookings
  • My Account

Fashion & Beauty

By harnessing the power of strategic thinking, creative excellence, and technological innovation, we help DTC fashion and beauty brands stand out, connect with their audience on a deeper level, and drive sustainable growth in an ever-evolving landscape.

we understand that every brand is unique, so we approach each client partnership with a customized strategy tailored to your specific goals, audience, and market dynamics.

Case Study: Optimizing d2c Marketing operations

The Challenge

A legacy footwear company, had established a strong presence in the industry through traditional retail channels. However, with shifting consumer preferences towards online shopping and direct-to-consumer (DTC) brands, they faced the challenge of restructuring their marketing operations to sustainably scale their DTC business and enhance customer experiences across various touchpoints.


They recognized the need to adapt to the evolving market landscape and enhance its DTC capabilities. Their primary challenges included:

  1. High Customer Acquisition Costs: The client was experiencing escalating customer acquisition costs, impacting their profitability and scalability.
  2. Inefficient Marketing Operations: The existing marketing operations were top-heavy and lacked the technical infrastructure and creative capabilities needed to grow. It was leading to inconsistencies and inefficiencies in customer engagement across multiple touchpoints.
  3. Limited Scalability: Despite significant brand recognition across big box retailers, the company struggled to translate it into sustainable growth in the DTC segment.

The Solution

Koinonia Labs collaborated closely with the footwear company to develop a comprehensive marketing strategy to address their challenges and optimize their  operations for sustainable growth. 

  1. Data-Driven Insights: Leveraging advanced analytics and consumer insights, Koinonia Labs conducted a thorough analysis of the client's target audience, purchasing behaviors, and market trends to inform strategic decision-making.
  2. Personalized Customer Experiences: By implementing customer segmentation strategies and personalized messaging, the footwear company was able to enhance customer engagement and drive conversion rates across various touchpoints, including website, social media, and email marketing.
  3. Channel Optimization: Koinonia Labs identified priority channels for reaching and acquiring customers cost-effectively, optimizing the client's media spend and improving ROI for the D2C line of business. 
  4. Operational Efficiency: Streamlining internal processes and workflows helped the footwear company improve end-to-end operational efficiency enabling them to allocate resources more effectively and respond quickly to market dynamics.
  5. Technology Integration: Leveraging Listrak and other marketing automation tools and technology platforms, the client enhanced their ability to target, engage, and retain customers throughout the buyer's journey including repeat purchases.

The Results

Our collaborative effort yielded significant results, including:

  1. Decrease in Customer Acquisition Cost: By optimizing marketing operations, including media buying and planning, the client achieved a notable 9% decrease in customer acquisition costs, improving overall profitability.
  2. Year-on-Year Revenue Growth: By taking a more targeted and personalized approach to customer acquisition engagement, the footwear company experienced a remarkable 60% year-on-year revenue growth in its DTC segment, surpassing industry benchmarks.
  3. Enhanced Customer Experiences: Through personalized messaging and improved customer experiences across owned properties, the client strengthened its brand affinity and customer loyalty, resulting in higher customer lifetime value and repeat purchases.
  4. Scalability and Future Growth: The optimized marketing operations laid a solid foundation for sustainable growth, enabling the footwear company to scale its DTC business and adapt to evolving market dynamics and needs of the customer without cannibalizing its retail sales.

Our fashion & Beauty Industry expertise

Data Analytics

Digital Transformation

Brand Messaging

Our team will help you collect and analyze data to gain valuable insights into your customers and business operations, and use those insights to drive growth.

Brand Messaging

Digital Transformation

Brand Messaging

We'll help you develop a clear and compelling brand message that resonates with your target audience and sets you apart from the competition.

Digital Transformation

Digital Transformation

Digital Transformation

We'll help you leverage the latest digital tools and technologies to transform your business and stay ahead of the competition.

Customer Experience

Marketing Automation

Digital Transformation

Our team will help you create a seamless and personalized customer experience that drives customer loyalty and repeat business.

Marketing Automation

Marketing Automation

Marketing Automation

We'll help you automate your marketing processes to save time and increase efficiency, while still delivering personalized experiences to your customers.

Employee Training

Marketing Automation

Marketing Automation

We'll help you train and equip your employees with the skills and knowledge they need to deliver exceptional customer experiences and drive business growth.

Let's talk about accelerating your business's growth.

Get in touch

Copyright © 2024 Koinonia Labs - All Rights Reserved.

  • Fashion & Beauty
  • Education & Non-profit

This website uses cookies.

We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.

DeclineAccept